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2024 Content Calendar
November
Ad Close: 10/10/2024 | Ad Material Due: 10/17/2024 | Deployment Date: 10/29/2024
- Consumer Study
- Dealer Profiles
Market Data Book
Ad Close: 10/10/2024 | Ad Material Due: 10/17/2024 | Deployment Date: 11/12/2024
- Market Data Book
December
Ad Close: 11/14/2024 | Ad Material Due: 11/21/2024 | Deployment Date: 12/5/2024
- Aftermarket
- Year-in-Review
- Dealer Profiles
- BONUS: SFMA Conference
2025 Content Calendar
January
Ad Close: 12/20/2024 | Ad Material Due: 12/27/2024 | Deployment Date: 1/9/2025
- Dealer Profiles
- 40 Under 40 Winners
- EICMA Wrap-Up
- NVP Wrap-Up
February
Ad Close: 1/15/2025 | Ad Material Due: 1/23/2025 | Deployment Date: 2/4/2025
- Dealer Profiles
- Women with Spark
- Nifty 50 Awards
- Hiring and Workforce Needs
- BONUS: Aim Expo
March
Ad Close: 2/12/2025 | Ad Material Due: 2/20/2025 | Deployment Date: 3/4/2025
- Dealer Profiles
- Best-in-Class Awards
- AIM Expo Wrap-Up
April
Ad Close: 3/13/2025 | Ad Material Due: 3/20/2025 | Deployment Date: 4/1/2025
- Dealer Profiles
- V-Twin Market: Hot Products
- Enrivonment and the Dealership
May
Ad Close: 4/10/2025 | Ad Material Due: 4/17/2025 | Deployment Date: 4/29/2025
- Dealer Profiles
- Marine Market / PWCs
- Lessons from Automotive
June
Ad Close: 5/8/2025 | Ad Material Due: 5/15/2025 | Deployment Date: 5/28/2025
- Dealer Profiles
- Mid-Year Tax Planning
- Finance Feature
- E-Bikes/Electrification
July
Ad Close: 6/5/2025 | Ad Material Due: 6/12/2025 | Deployment Date: 6/24/2025
- Dealer Profiles
- Pre-Owned Market
- Accelerate Update
- E-commerce for Dealers
August
Ad Close: 7/10/2025 | Ad Material Due: 7/17/2025 | Deployment Date: 7/29/2025
- Dealer Profiles
- Snow Market Trends
- Service Departments
- Social Media Trends
September
Ad Close: 7/31/2025 | Ad Material Due: 8/7/2025 | Deployment Date: 8/19/2025
- Dealer Profiles
- ATVs/UTVs
- Lead Gen
- A.I. for Dealers
October
Ad Close: 9/4/2025 | Ad Material Due: 9/11/2025 | Deployment Date: 9/23/2025
- Dealer Profiles
- Finance Update
- Parts NVP Wrap-Up
- BONUS: Equip Expo
November
Ad Close: 10/9/2025 | Ad Material Due: 10/16/2025 | Deployment Date: 10/28/2025
- Dealer Profiles
- ADV Market
- Consumer Study
- PSB Honors Winners
December
Ad Close: 11/19/2025 | Ad Material Due: 11/26/2025 | Deployment Date: 12/9/2025
- Dealer Profiles
- Aftermarket
- Year-in-Review
- Accelerate Preview
Market Data Book
Ad Close: 12/11/2025 | Ad Material Due: 12/18/2025 | Deployment Date: 1/20/2026
- Consumer Data
- Dealer Data
- Manufacturer Data
- Market Intelligence
Helping Dealers Succeed for More Than 25 Years!
Ad Sizes & Specs
Display Ads
Ad Zone | Ad Size |
---|---|
Jumbo Spread | 22 x 15.25″ (21.75 x 15 trim) |
Jumbo Page | 11.125 x 15.25″ (10.875 x 15 trim) |
Junior Page | 7.5 x 10″ |
1/2 Page Vertical | 4.875 x 13.875″ |
1/2 Page Horizontal | 10 x 6.75″ |
1/3 Page Vertical | 4.875 x 9″ |
1/3 Page Horizontal | 10 x 4.5″ |
1/4 Page Vertical | 4.875 x 6.75″ |
1/4 Page Horizontal | 7 x 4.875″ |
1/6 Page Vertical | 2.375 x 9″ |
1/6 Page Horizontal | 4.875 x 4.25″ |
Digital Edition Announcement Email*
Ad Zone | Ad Size |
---|---|
Sponsorship | 700×300 |
*Must accompany an ad in the host magazine to qualify
FINAL BOOK TRIM SIZE: 10.875″ x 15″
BLEED: Allow .125” for bleed to be trimmed off all sides
Full page and spreads ONLY.
CROP MARKS: Please submit artwork WITHOUT crop marks.
Display Ads – Market Data Book
Ad Zone | Ad Size |
---|---|
Full Bleed (includes .125″ bleed) | 8.125 x 11″ (7.875 x 10.75 trim) |
1/2 Page Vertical | 4.75 x 7.375″ |
1/2 Page Horizontal | 7 x 4.875″ |
1/3 Page Vertical | 2.25 x 9.375″ |
1/3 Page Horizontal | 7 x 3.125″ |
1/4 Page Vertical | 3.375 x 4.875″ |
1/4 Page Horizontal | 4.5 x 3.125″ |
1/6 Page Vertical | 2.25 x 6.25″ |
1/6 Page Horizontal | 4.5 x 2.25″ |
FINAL BOOK TRIM SIZE: 7.875″ x 10.75″
BLEED: Allow .125” for bleed to be trimmed off all sides
Full page and spreads ONLY.
CROP MARKS: Please submit artwork WITHOUT crop marks.
Digital Material Submissions and Inquires:
Please upload ad materials directly into your account.
- Acceptable formats for static ads: .jpg, .png, .gif
- Acceptable formats for Videos: High definition .mov or .mp4 formats
Standard Web Ads
Leaderboard | 728 x 90 (desktop view), 320 x 50 (mobile view) |
Medium Rectangle | 300 x 250 |
High Impact Ads
Top Persistant Bar | 970 x 250 |
Persistent Bar | 970 x 250 |
Footer -Slide Up | 970 x 250 |
In-feed video | 560 Max width |
Header Pop-up | 970 x 250 |
Slider bottom | 700 x 300 |
Modal -Middle site | 700 x 300 |
Billboard Slide-in | 1920 x 225 |
Dynamic Content Ads
Advertorial Brief | 300 x 600 pixels with top image at 300 x 250 pixels Up to 5 headlines and summaries for scroller. |
Content Catalog | 300 x 600 pixels, 5 images |
3D Multipanel Cube | 300 x 250 pixels for each side of 3D cube |
Content Scroller | 300 x 50 pixels for collapsed accordion 300 x 250 for expanded accordion |
Interactive Premium Digital Ads
Floater | 300 x 250 pixels plus animated “floater” Any desired animated ‘floaters” must have a transparent background (.png format) |
Super Billboard | Expanded 1920 x 480 pixels on desktop 1024 x 576 pixels on mobile and tablet Collapsed 1920 x 150 pixels on desktop 1025 x 150 pixels on mobile and tablet |
Full Page Video Takeover | 1920 x 1080 pixels for desktop 1080 x 1920 for mobile and tablet |
Wallpaper Takeover | 1920 x 1080 pixels for desktop 1080 x 1920 for mobile and tablet |
Banner Ad with Page Flip | Banner 970 x 90 pixels for browser 728 x 90 for tablet 320 x 50 pixels for mobile Page Flip 600 x 700 for individual pages 1200 x 700 for spread (2 pages) |
E-News Banners
Sponsor Banner | 700 x 300 |
Leaderboard | 728 x 90 |
Custom Email Campaign Specifications
- Email campaign materials should be submitted in finished HTML format.
HTML format:
- The HTML file must be submitted as an attachment with an .html extension.
- The styles within the HTML must be applied as basic HTML inline styles.
- Internal CSS style sheets are not universally rendered by email providers.
- Our mailer system does not allow for use of CSS styles.
- Any images not being hosted externally must be provided separately. Please note we do not accept zipped files.
The following must be supplied before the basic HTML design can begin:
- Header banner – approximately 600w x 200h pixels in .gif or .jpg web format.
- Body of text – must be supplied in a selectable format.
- Additional images – 2-3 small images may be supplied in .gif or .jpg web format to be included.
For multiple sends of a single email campaign, the following must be provided:
- A few slight revisions to the body copy to avoid being labeled as spam.
- An updated subject line for each email send.
Here is a list of best practices to consider when preparing an eblast campaign:
- Utilize a strong call to action within the subject line to entice a subscriber to open the email.
- Place significant text within the top 400 pixels of the layout and ensure that it is compelling enough to stand alone without the images.
- Tailor the message specifically to your audience.
- Limit the amount of imagery being used in the design.
- A 75% text to 25% image ratio is highly recommended.
- Many e-mail providers do not allow automatic image downloads.
- Lower image ratios help HTML emails avoid spam filters.