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Connecting your business to successful powersports dealers, Powersports Business is the leading news source in the industry. Top professionals gain beneficial information on trends, best practices and key business statistics that help them develop more profitable and sustainable business. Our audience have come to rely on Powersports Business as the definitive source for timely statistics, news and information.

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2024 Content Calendar

November


Ad Close: 10/10/2024 | Ad Material Due: 10/17/2024 | Deployment Date: 10/29/2024

  • Consumer Study
  • Dealer Profiles

Market Data Book


Ad Close: 10/10/2024 | Ad Material Due: 10/17/2024 | Deployment Date: 11/12/2024

  • Market Data Book

December


Ad Close: 11/14/2024 | Ad Material Due: 11/21/2024 | Deployment Date: 12/5/2024

  • Aftermarket
  • Year-in-Review
  • Dealer Profiles
  • BONUS: SFMA Conference

2025 Content Calendar

January


Ad Close: 12/20/2024 | Ad Material Due: 12/27/2024 | Deployment Date: 1/9/2025

  • Dealer Profiles
  • 40 Under 40 Winners
  • EICMA Wrap-Up
  • NVP Wrap-Up

February


Ad Close: 1/15/2025 | Ad Material Due: 1/23/2025 | Deployment Date: 2/4/2025

  • Dealer Profiles
  • Women with Spark
  • Nifty 50 Awards
  • Hiring and Workforce Needs
  • BONUS: Aim Expo

March


Ad Close: 2/12/2025 | Ad Material Due: 2/20/2025 | Deployment Date: 3/4/2025

  • Dealer Profiles
  • Best-in-Class Awards
  • AIM Expo Wrap-Up

April


Ad Close: 3/13/2025 | Ad Material Due: 3/20/2025 | Deployment Date: 4/1/2025

  • Dealer Profiles
  • V-Twin Market: Hot Products
  • Enrivonment and the Dealership

May


Ad Close: 4/10/2025 | Ad Material Due: 4/17/2025 | Deployment Date: 4/29/2025

  • Dealer Profiles
  • Marine Market / PWCs
  • Lessons from Automotive

June


Ad Close: 5/8/2025 | Ad Material Due: 5/15/2025 | Deployment Date: 5/28/2025

  • Dealer Profiles
  • Mid-Year Tax Planning
  • Finance Feature
  • E-Bikes/Electrification

July


Ad Close: 6/5/2025 | Ad Material Due: 6/12/2025 | Deployment Date: 6/24/2025

  • Dealer Profiles
  • Pre-Owned Market
  • Accelerate Update
  • E-commerce for Dealers

August


Ad Close: 7/10/2025 | Ad Material Due: 7/17/2025 | Deployment Date: 7/29/2025

  • Dealer Profiles
  • Snow Market Trends
  • Service Departments
  • Social Media Trends

September


Ad Close: 7/31/2025 | Ad Material Due: 8/7/2025 | Deployment Date: 8/19/2025

  • Dealer Profiles
  • ATVs/UTVs
  • Lead Gen
  • A.I. for Dealers

October


Ad Close: 9/4/2025 | Ad Material Due: 9/11/2025 | Deployment Date: 9/23/2025

  • Dealer Profiles
  • Finance Update
  • Parts NVP Wrap-Up
  • BONUS: Equip Expo

November


Ad Close: 10/9/2025 | Ad Material Due: 10/16/2025 | Deployment Date: 10/28/2025

  • Dealer Profiles
  • ADV Market
  • Consumer Study
  • PSB Honors Winners

December


Ad Close: 11/19/2025 | Ad Material Due: 11/26/2025 | Deployment Date: 12/9/2025

  • Dealer Profiles
  • Aftermarket
  • Year-in-Review
  • Accelerate Preview

Market Data Book


Ad Close: 12/11/2025 | Ad Material Due: 12/18/2025 | Deployment Date: 1/20/2026

  • Consumer Data
  • Dealer Data
  • Manufacturer Data
  • Market Intelligence

Helping Dealers Succeed for More Than 25 Years!

Ad Sizes & Specs

Display Ads

Ad ZoneAd Size
Jumbo Spread22 x 15.25″ (21.75 x 15 trim)
Jumbo Page11.125 x 15.25″ (10.875 x 15 trim)
Junior Page7.5 x 10″
1/2 Page Vertical4.875 x 13.875″
1/2 Page Horizontal10 x 6.75″
1/3 Page Vertical4.875 x 9″
1/3 Page Horizontal10 x 4.5″
1/4 Page Vertical4.875 x 6.75″
1/4 Page Horizontal7 x 4.875″
1/6 Page Vertical2.375 x 9″
1/6 Page Horizontal4.875 x 4.25″
Size in Inches | Resolution 266dpi minimum | Colors must be CMYK

Digital Edition Announcement Email*

Ad ZoneAd Size
Sponsorship700×300
Size in pixels | Resolution 72dpi
*Must accompany an ad in the host magazine to qualify

FINAL BOOK TRIM SIZE: 10.875″ x 15″
BLEED: Allow .125” for bleed to be trimmed off all sides
Full page and spreads ONLY.
CROP MARKS: Please submit artwork WITHOUT crop marks.

Display Ads – Market Data Book

Ad ZoneAd Size
Full Bleed (includes .125″ bleed)8.125 x 11″ (7.875 x 10.75 trim)
1/2 Page Vertical4.75 x 7.375″
1/2 Page Horizontal7 x 4.875″
1/3 Page Vertical2.25 x 9.375″
1/3 Page Horizontal7 x 3.125″
1/4 Page Vertical3.375 x 4.875″
1/4 Page Horizontal4.5 x 3.125″
1/6 Page Vertical2.25 x 6.25″
1/6 Page Horizontal4.5 x 2.25″
Size in Inches | Resolution 266dpi minimum | Colors must be CMYK

FINAL BOOK TRIM SIZE: 7.875″ x 10.75″
BLEED: Allow .125” for bleed to be trimmed off all sides
Full page and spreads ONLY.
CROP MARKS: Please submit artwork WITHOUT crop marks.

Digital Material Submissions and Inquires:

Please upload ad materials directly into your account.

  • Acceptable formats for static ads: .jpg, .png, .gif
  • Acceptable formats for Videos: High definition .mov or .mp4 formats

Standard Web Ads

Leaderboard728 x 90 (desktop view), 320 x 50 (mobile view)
Medium Rectangle300 x 250
(w x h in pixels)

High Impact Ads

Top Persistant Bar970 x 250
Persistent Bar970 x 250
Footer -Slide Up970 x 250
In-feed video560 Max width
Header Pop-up970 x 250
Slider bottom700 x 300
Modal -Middle site700 x 300
Billboard Slide-in1920 x 225
(w x h in pixels)

Dynamic Content Ads

Advertorial Brief
300 x 600 pixels with top image at 300 x 250 pixels
Up to 5 headlines and summaries for scroller.
Content Catalog300 x 600 pixels, 5 images
3D Multipanel Cube300 x 250 pixels for each side of 3D cube
Content Scroller300 x 50 pixels for collapsed accordion
300 x 250 for expanded accordion
(w x h in pixels)

Interactive Premium Digital Ads

Floater300 x 250 pixels plus animated “floater”
Any desired animated ‘floaters” must have a
transparent background (.png format)
Super BillboardExpanded
1920 x 480 pixels on desktop
1024 x 576 pixels on mobile and tablet
Collapsed
1920 x 150 pixels on desktop
1025 x 150 pixels on mobile and tablet
Full Page Video Takeover1920 x 1080 pixels for desktop
1080 x 1920 for mobile and tablet
Wallpaper Takeover1920 x 1080 pixels for desktop
1080 x 1920 for mobile and tablet
Banner Ad with Page FlipBanner
970 x 90 pixels for browser
728 x 90 for tablet
320 x 50 pixels for mobile
Page Flip
600 x 700 for individual pages
1200 x 700 for spread (2 pages)
(w x h in pixels)

E-News Banners

Sponsor Banner700 x 300
Leaderboard728 x 90
(w x h in pixels)

Custom Email Campaign Specifications

  • Email campaign materials should be submitted in finished HTML format.

HTML format:

  • The HTML file must be submitted as an attachment with an .html extension.
  • The styles within the HTML must be applied as basic HTML inline styles.
  • Internal CSS style sheets are not universally rendered by email providers.
  • Our mailer system does not allow for use of CSS styles.
  • Any images not being hosted externally must be provided separately. Please note we do not accept zipped files.

The following must be supplied before the basic HTML design can begin:

  • Header banner – approximately 600w x 200h pixels in .gif or .jpg web format.
  • Body of text – must be supplied in a selectable format.
  • Additional images – 2-3 small images may be supplied in .gif or .jpg web format to be included.

For multiple sends of a single email campaign, the following must be provided:

  • A few slight revisions to the body copy to avoid being labeled as spam.
  • An updated subject line for each email send.

Here is a list of best practices to consider when preparing an eblast campaign:

  • Utilize a strong call to action within the subject line to entice a subscriber to open the email.
  • Place significant text within the top 400 pixels of the layout and ensure that it is compelling enough to stand alone without the images.
  • Tailor the message specifically to your audience.
  • Limit the amount of imagery being used in the design.
  • A 75% text to 25% image ratio is highly recommended.
  • Many e-mail providers do not allow automatic image downloads.
  • Lower image ratios help HTML emails avoid spam filters.

Helping Dealers Succeed for More Than 25 Years!