DIGITAL SPECS
Digital Material Submissions and Inquires:
Please upload ad materials directly into your account.
- Acceptable formats for static ads: .jpg, .png, .gif
- Acceptable formats for Videos: High definition .mov or .mp4 formats
Standard Web Ads
| Leaderboard | 728 x 90 (desktop view), 320 x 50 (mobile view) |
| Medium Rectangle | 300 x 250 |
High Impact Ads
| Top Persistant Bar | 970 x 250 |
| Persistent Bar | 970 x 250 |
| Footer -Slide Up | 970 x 250 |
| In-feed video | 560 Max width |
| Header Pop-up | 970 x 250 |
| Slider bottom | 700 x 300 |
| Modal -Middle site | 700 x 300 |
| Billboard Slide-in | 1920 x 225 |
Dynamic Content Ads
| Advertorial Brief | 300 x 600 pixels with top image at 300 x 250 pixels Up to 5 headlines and summaries for scroller. |
| Content Catalog | 300 x 600 pixels, 5 images |
| 3D Multipanel Cube | 300 x 250 pixels for each side of 3D cube |
| Content Scroller | 300 x 50 pixels for collapsed accordion 300 x 250 for expanded accordion |
Interactive Premium Digital Ads
| Floater | 300 x 250 pixels plus animated “floater” Any desired animated ‘floaters” must have a transparent background (.png format) |
| Super Billboard | Expanded 1920 x 480 pixels on desktop 1024 x 576 pixels on mobile and tablet Collapsed 1920 x 150 pixels on desktop 1025 x 150 pixels on mobile and tablet |
| Full Page Video Takeover | 1920 x 1080 pixels for desktop 1080 x 1920 for mobile and tablet |
| Wallpaper Takeover | 1920 x 1080 pixels for desktop 1080 x 1920 for mobile and tablet |
| Banner Ad with Page Flip | Banner 970 x 90 pixels for browser 728 x 90 for tablet 320 x 50 pixels for mobile Page Flip 600 x 700 for individual pages 1200 x 700 for spread (2 pages) |
E-News Banners
| Sponsor Banner | 700 x 300 |
| Leaderboard | 728 x 90 |
Custom Email Campaign Specifications
- Email campaign materials should be submitted in finished HTML format.
HTML format:
- The HTML file must be submitted as an attachment with an .html extension.
- The styles within the HTML must be applied as basic HTML inline styles.
- Internal CSS style sheets are not universally rendered by email providers.
- Our mailer system does not allow for use of CSS styles.
- Any images not being hosted externally must be provided separately. Please note we do not accept zipped files.
The following must be supplied before the basic HTML design can begin:
- Header banner – approximately 600w x 200h pixels in .gif or .jpg web format.
- Body of text – must be supplied in a selectable format.
- Additional images – 2-3 small images may be supplied in .gif or .jpg web format to be included.
For multiple sends of a single email campaign, the following must be provided:
- A few slight revisions to the body copy to avoid being labeled as spam.
- An updated subject line for each email send.
Here is a list of best practices to consider when preparing an eblast campaign:
- Utilize a strong call to action within the subject line to entice a subscriber to open the email.
- Place significant text within the top 400 pixels of the layout and ensure that it is compelling enough to stand alone without the images.
- Tailor the message specifically to your audience.
- Limit the amount of imagery being used in the design.
- A 75% text to 25% image ratio is highly recommended.
- Many e-mail providers do not allow automatic image downloads.
- Lower image ratios help HTML emails avoid spam filters.