INTERACTIVE PREMIUM DIGITAL ADS
Interactive Premium Digital Ads spark more conversions and higher click-throughs than standard digital advertising. They may be seen as sources of entertainment or education, which gives them greater resonance than most forms of advertising.
In its purest form, high-impact advertising refers to non-standard, scalable ad formats that have rich media features. At their core, these large-canvas formats use creativity to capture the attention of your audience, invite interaction, and build an emotional connection.
Most of all….
They let you break through the clutter and get heard above all the noise · They allow you to create relevant, useful, and engaging ad experiences.
Floater
If you have ever been to a Web site that uses them, you know what “floating ads” are. These are ads that appear when you first go to a Web page, and they “float” or “fly” over the page for anywhere from five to 30 seconds.
Dimensions on Web Page
300×250 pixels plus animated “floater”
Assets – What We Need From You
Artwork must be 300×250 pixels for stationary ad
Acceptable formats are .jpg, .png
Any desired animated ‘floaters” must have a transparent background (.png format)
Super Billboard
Super Billboard – This large-format canvas enables a more creative and memorable brand message compared to a standard leaderboard. The Super Billboard’s dynamic banner is right sized for mobile with the same “sticky” experience that collapses as the user scrolls and adheres to the top of the browser window, maximizing brand exposure. The larger area allows multiple calls-to action in the same creative, thereby increasing the potential click through to your website.
Super Billboard Video – If the campaign objective is thought leadership, the Super Billboard Video has the same large format canvas but also delivers engagement with your brand without requiring the audience to leave our website. Attention-grabbing video streaming enables brand storytelling, narratives, or product education. The video plays upon user click and can be expanded to full screen.
Dimensions on Web Page
Expanded
1920 x 480 pixels on desktop
1024×576 pixels on mobile and tablet
Collapsed
1920×150 pixels on desktop
1025×150 pixels on mobile and tablet
Assets – What We Need From You
Expanded
1920 x 480 pixels in .jpg, .png for browser
1024×576 pixels in .jpg, .png for mobile and tablet
Collapsed
1920×150 pixels n .jpg, .png for browser
1025×150 pixels in .jpg, .png for mobile and tablet
Full Page Video Takeover
Video Takeover are delivered upon arriving at the site. The ads include a companion banner with a customizable call-to-action to help drive engagement.
Dimensions on Web Page
1920×1080 pixels for desktop
1080×1920 for mobile and tablet
Assets – What We Need From You
1920×1080 pixels video in high definition, .mov or
.mp4 formats for desktop
1080×1920 pixels video in high definition, .mov or
.mp4 formats for mobile and tablet
Banner Ad with Page Flip
Interactive ad experience that draws potential customers to engage with the ad while giving them complete control on how they engage with it
Research shows that digital flip ads have higher brand recall rate vs. banner and auto play ads
Dimensions on Web Page
Book
600×700 pixels for individual “pages”
1200×700 pixels for “spread” (2 pages)
Banner
970×90 pixels for browser
728×90 pixels for tablet
320×50 pixels for mobile
Assets – What We Need From You
Book
600×700 pixels for each “page” in .jpg, .png formats
1200×700 pixels ifor background/”pread” in .jpg, .png formats
Banner
970×90 pixels in .jpg, .png for browser
728×90 pixels in .jpg, .png for tablet
320×50 pixels in .jpg, .png for mobile
Wallpaper Takeover
An ad that automatically inserts itself in the full background of the page, commonly known as a “takeover.” This offers an extreme level of branding and is highly interactive.
Dimensions on Web Page
1920×1080 pixels for desktop
1080×1920 for mobile and tablet
Assets – What We Need From You
1920×1080 pixels in .jpg, .png formats for desktop
1080×1920 pixels in .jpg, .png formats for mobile and tablet
