Create deeper connections with customers and prospects through content marketing programs like Native Advertising campaigns also known as Sponsored Content.  Native Advertising offer a promotional outlet to position your company as a thought leader by repurposing your content marketing assets for a new and relevant audience.

  • 70% of consumers said they would rather learn about a product or service through content rather than traditional advertising.
  • Spend on native advertising is expected to quadruple this year.
  • More than 50% of consumers who click on native advertising do so with the intention of purchasing, compared to 34% of those who click on banner ads.

With a Native Advertising program, you can:

  • Promote your sponsored content adjacent to our editorial content
  • Showcase brand expertise to establish your company as a thought leader
  • Direct qualified audience from Audience360 to your website for a deeper dive into your educational information
  • Accelerate conversion of prospects to customers

The Native Advertising program includes two options:

Native Article Topic Page

  • Dedicated topic page driving traffic to 3 or 4 high-value articles on your website
  • Host all articles or supplement headlines with our trusted content that aligns with your topic
  • Article headline and first few sentences with links to full articles on your website – great for Search Engine Optimization
  • Weekly updates with new educational content or rotate highly read articles
  • Editorial mention in appropriate enewsletter
  • Editorial mention in appropriate enewsletter

Native Article Page

  • Your single article lives on our website with your company byline
  • Develop or repackage article into editorial style
  • Can include an embedded YouTube video or SlideShare