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Boating Industry effectively reaches marine industry professionals by providing the high quality, unbiased content they need. In-depth feature articles, proprietary research, secondary research and business information provided within the pages of Boating Industry are the substantive intelligence that marine leaders need to compete and succeed.

Reach over 312,408 engaged audience

2024 Content Calendar

November/MDB


Ad Close: 10/3/2024 | Ad Material Due: 10/10/2024 | Deployment Date: 10/22/2024

  • Market Data Book

December


Ad Close: 12/4/2024 | Ad Material Due: 12/11/2024 | Deployment Date: 12/23/2024

  • Top 100 Dealer of the Year
  • Top 100 Best Practices, Hall of Fame, Best in Class
  • Boating Industry 40 Under 40
  • Women Making Waves
  • Movers & Shakers
  • Elevate Summit Recap

2025 Content Calendar

January/February


Ad Close: 1/23/2025 | Ad Material Due: 1/30/2025 | Deployment Date: 2/11/2025

  • Top 100 Dealer of the Year
  • Top 100 Best Practices, HOF, Best in Class
  • Elevate Summit Recap
  • Top 100 Gala Photos

March/April


Ad Close: 2/27/2025 | Ad Material Due: 3/6/2025 | Deployment Date: 3/18/2025

  • Boating Industry 40 Under 40
  • Creating Successful Mentorships
  • Readying for the Next Generation
  • American Boating Congress Preview
  • Workforce Development
  • Market Trends: Outboards

May


Ad Close: 4/17/2025 | Ad Material Due: 4/24/2025 | Deployment Date: 5/6/2025

  • Top Products
  • Technology Update
  • Market Focus: Aftermarket Products
  • Market Trends: Fishing Boats
  • BONUS: American Boating Congress

June


Ad Close: 5/29/2025 | Ad Material Due: 6/5/2025 | Deployment Date: 6/17/2025

  • Women Making Waves

July/August


Ad Close: 7/17/2025 | Ad Material Due: 7/24/2025 | Deployment Date: 8/5/2025

  • Sustainability in Boating
  • Sustainability in Manufacturing
  • Beyond Electric – Other Alternatives
  • Conservation and Water Access
  • Market Trends: Electric Boats & Propulsion

September/October


Ad Close: 9/11/2025 | Ad Material Due: 9/18/2025 | Deployment Date: 9/30/2025

  • Movers & Shaker of the Year
  • Movers & Shakers: Finalists and Bold Moves
  • Market Focus: Audio & Entertainment
  • Market Trends: Personal Watercraft

Market Data Book


Ad Close: 11/6/2025 | Ad Material Due: 11/13/2025 | Deployment Date: 11/25/2025

  • Consumer Data
  • Dealer Data
  • Manufacturer Data
  • Market Intelligence

November/December


Ad Close: 11/26/2025 | Ad Material Due: 12/4/2025 | Deployment Date: 12/16/2025

  • Industry Forecast
  • Inventory and Supply Chain
  • Marina Update
  • Pontoons
  • Bonus: Elevate Summit

Helping Dealers Succeed for More Than 90 Years!

Ad Sizes & Specs

Display Ads

Ad ZoneAd Size
2 Page Spread (includes .125″ bleed)18 x 11″ (17.75 x 10.75 trim)
Full Bleed (includes .125″ bleed)9 x 11″ (8.75 x 10.75 trim)
1/2 Page Island4.75 x 7″
1/2 Page Vertical3.625 x 9.75″
1/2 Page Horizontal7.75 x 4.5″
1/3 Page Vertical2.25 x 9.75″
1/3 Page Square4.75 x 4.5″
1/4 Page Square3.625 x 4.5″
1/6 Page Vertical2.25 x 4.5″
1/6 Page Horizontal4.75 x 2.175″
1/8 Page Vertical4.875 x 3.25″
1/8 Page Horizontal2.375 x 6.75″
Size in Inches | Resolution 266dpi minimum | Colors must be CMYK

Digital Edition Announcement Email*

Ad ZoneAd Size
Sponsorship700×300
Size in pixels | Resolution 72dpi
*Must accompany an ad in the host magazine to qualify

FINAL BOOK TRIM SIZE: 8.75″ x 10.75″
BLEED: Allow .125” for bleed to be trimmed off all sides
Full page and spreads ONLY.
CROP MARKS: Please submit artwork WITHOUT crop marks.

Display Ads – Market Data Book

Ad ZoneAd Size
Full Bleed (includes .125″ bleed)9 x 11″ (8.75 x 10.75 trim)
1/2 Page Vertical3.625 x 9.75″
1/2 Page Horizontal7.75 x 4.5″
1/3 Page Vertical2.25 x 9.75″
1/3 Page Square4.75 x 4.5″
1/4 Page Square3.625 x 4.5″
1/6 Page Vertical2.25 x 4.5″
1/6 Page Horizontal4.75 x 2.175″
Size in Inches | Resolution 266dpi minimum | Colors must be CMYK

FINAL BOOK TRIM SIZE: 8.75″ x 10.75″
BLEED: Allow .125” for bleed to be trimmed off all sides
Full page and spreads ONLY.
CROP MARKS: Please submit artwork WITHOUT crop marks.

Digital Material Submissions and Inquires:

Please upload ad materials directly into your account.

  • Acceptable formats for static ads: .jpg, .png, .gif
  • Acceptable formats for Videos: High definition .mov or .mp4 formats

Standard Web Ads

Leaderboard728 x 90 (desktop view), 320 x 50 (mobile view)
Medium Rectangle300 x 250
(w x h in pixels)

High Impact Ads

Top Persistant Bar970 x 250
Persistent Bar970 x 250
Footer -Slide Up970 x 250
In-feed video560 Max width
Header Pop-up970 x 250
Slider bottom700 x 300
Modal -Middle site700 x 300
Billboard Slide-in1920 x 225
(w x h in pixels)

Dynamic Content Ads

Advertorial Brief
300 x 600 pixels with top image at 300 x 250 pixels
Up to 5 headlines and summaries for scroller.
Content Catalog300 x 600 pixels, 5 images
3D Multipanel Cube300 x 250 pixels for each side of 3D cube
Content Scroller300 x 50 pixels for collapsed accordion
300 x 250 for expanded accordion
(w x h in pixels)

Interactive Premium Digital Ads

Floater300 x 250 pixels plus animated “floater”
Any desired animated ‘floaters” must have a
transparent background (.png format)
Super BillboardExpanded
1920 x 480 pixels on desktop
1024 x 576 pixels on mobile and tablet
Collapsed
1920 x 150 pixels on desktop
1025 x 150 pixels on mobile and tablet
Full Page Video Takeover1920 x 1080 pixels for desktop
1080 x 1920 for mobile and tablet
Wallpaper Takeover1920 x 1080 pixels for desktop
1080 x 1920 for mobile and tablet
Banner Ad with Page FlipBanner
970 x 90 pixels for browser
728 x 90 for tablet
320 x 50 pixels for mobile
Page Flip
600 x 700 for individual pages
1200 x 700 for spread (2 pages)
(w x h in pixels)

E-News Banners

Sponsor Banner700 x 300
Leaderboard728 x 90
(w x h in pixels)

Custom Email Campaign Specifications

  • Email campaign materials should be submitted in finished HTML format.

HTML format:

  • The HTML file must be submitted as an attachment with an .html extension.
  • The styles within the HTML must be applied as basic HTML inline styles.
  • Internal CSS style sheets are not universally rendered by email providers.
  • Our mailer system does not allow for use of CSS styles.
  • Any images not being hosted externally must be provided separately. Please note we do not accept zipped files.

The following must be supplied before the basic HTML design can begin:

  • Header banner – approximately 600w x 200h pixels in .gif or .jpg web format.
  • Body of text – must be supplied in a selectable format.
  • Additional images – 2-3 small images may be supplied in .gif or .jpg web format to be included.

For multiple sends of a single email campaign, the following must be provided:

  • A few slight revisions to the body copy to avoid being labeled as spam.
  • An updated subject line for each email send.

Here is a list of best practices to consider when preparing an eblast campaign:

  • Utilize a strong call to action within the subject line to entice a subscriber to open the email.
  • Place significant text within the top 400 pixels of the layout and ensure that it is compelling enough to stand alone without the images.
  • Tailor the message specifically to your audience.
  • Limit the amount of imagery being used in the design.
  • A 75% text to 25% image ratio is highly recommended.
  • Many e-mail providers do not allow automatic image downloads.
  • Lower image ratios help HTML emails avoid spam filters.

Helping Dealers Succeed for More Than 90 Years!