TARGETED MESSAGING

Reach the inbox of targeted industry professionals to promote your company’s trade show booth, launch products or drive traffic to lead generation content on your company’s website.

An Audience Targeted Message offers a cost-effective method to broadcast a customized message to an qualified opt-in digital audience that meets your criteria for ideal customers. You can:

  • Build brand awareness with a niche or broad industry audience
  • Establish an effective and efficient lead generation campaign to fill your sales team’s pipeline with qualified industry leads
  • Attract visitors to your website by sharing educational content
  • Increase sales by connecting the right buyers and influencers for your product or service
  • Drive awareness of your brand and connect marketing channels

Audience Target Message Program

Segmentation

Select your ideal target audience from professionals in Industry’s advanced behavioral database

Content

Provide your marketing message in finished HTML format

Use multiple hyperlinks to drive readers to the exact content you want to promote on your website

Production

Digital Production Team handles testing and delivery in HTML and text formats

Reporting

Report includes the number of sends, open rate and click-thru rate

Detailed analysis available upon request